midori sushimidori sushi
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ABOUT

The Origin of
MIDORI Sushi Name

Japan has many ” green ”.Among them, this ” blue” is a color that means between blue and green, and it means between the blue of the sea and the green of the land. The name comes from the color that symbolizes sushi, which is made by harmonizing sea fish and land rice. Sushi fish and rice are delicious when eaten alone, but eating them together can enhance their deliciousness many times over. This is because fish and rice work to bring out the best in each other. We chose the name Midori to express such refreshing dedication and harmony.

The background behind the creation of Midori Sushi

Sushi is now available in many countries around the world. However, many of the sushi served outside of Japan is very different from Japanese sushi, and we want as many people as possible to know and eat the original deliciousness of Japanese sushi. Midori Sushi was born from this desire.

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PRODUCT 01

Omakase Box

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PRODUCT 02

Tsukiji Box

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FEATURE of

Characteristics and commitment of Midori Sushi

Fish

FISH

Fresh fish that arrives at Toyosu Market from all over the country in perfect condition for sushi. The optimal condition is not just fresh, but fish that also having the umami enhanced by immediate,precise handling on the fishing boat right afeter capture. The ecosystem in Japan that brings out the flavor of fish's umami and delivers it while maintaining its freshness is a major element that supports sushi, which has been built over many years to make fish delicious.

Rice

RICE

Much of Japan's land is made up of mountains, and the rain that falls oozes out over a period of 20 to 30 years, turning into soft water rich in minerals. The rice grown in Japanese water and soil is cooked in Japanese water and combined with red vinegar made from Japanese rice, making it the perfect sushi dish. Moisture closes more than half of Shari's components. Water is a factor that greatly influences the taste of sushi.

Person

PERSON

These ingredients are combined with the skills of a sushi chef. Many people don't know the difference between sashimi fish and sushi fish, but the fish used in sushi is prepared by craftsmen using ” preparation ” (cooking) tailored to each ingredient. There are various types of sushi, such as aged and kelp wrapping, but with the addition of ”preparetaion” to make the fish the most delicious, sushi has a simple yet profound taste. It is precisely because we have a Japanese environment where we continue to hone these techniques every day and where many craftsmen compete, that we are able to continue producing the best sushi.

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Thawing  with water only

You don't need a microwave or oven like many frozen foods. As long as you have water, you can eat freshly made sushi anytime, anywhere. Also, since no equipment is required, you can thaw as many as you like at the same time.

It's available to be  eaten in 18 minutes

Most frozen sushi requires running water thawing or refrigerated thawing, and it takes more than 2 to 3 hours before eating. Midori Sushi can be thawed freshly in 18 minutes (the skin temperature of the sushi and the toppings are a little cold) using a unique patent-pending thawing technology.

Reliable production system

Midori Sushi is only produced in factories that are HACCP certified, an international food hygiene control standard.

how to cook

Ready to serve
and enjoy easy steps

World's First

New thawing technology

Enjoy authentic sushi in just 18 minutes

(International patent pending)

All you need is water

01

how to cook

Serve sushi from the bag

First, remove the sushi from the bag and prepare water at room temperature. If the sushi is off, please fix it.

02

how to cook

Pour room temperature water all the way to the inside line

Add room temperature water to the inner line (100ml) into the central depression of the heat generator.

03

how to cook

Put the heating agent in the water

Place the heating material removed from the aluminum bag into the water.

04

how to cook

Place a sushi tray on top

Quickly place the sushi tray on top of the heating container and push the squares until they click.

Quickly place the sushi tray on top of the heating container and push the squares until they click.

05

how to cook

It will be ready in 18 minutes

Thawing time may vary depending on the season and temperature. In that case, please wait a few minutes.

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Package Design

Designed by

tomato

SIMON TAYLOR

The package design for Midori Sushi is a collaboration between longtime friends and colleagues Simon Taylor (Tomato) and Yuko Kondo (Anyhow)Together they have crafted a visual identity for the brand that uses the foundational shape of Nigiri Sushi as building blocks for the design, along with references to sea and land that are integral to the core values of Midori Sushi.

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ONLINE STORE

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CONTACT

Inquiries about Midori Sushi

For inquiries regarding Midori Sushi products or purchasing, please feel free to contact us here. We accept consultations not only from individual customers but also from corporate and corporate customers, so please contact us first. The personal information of those who contact us will be handled and protected as stipulated in our privacy policy. Please read and agree before contacting us.

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